App store optimization is the process of improving the visibility of a mobile app in an app store just like SEO. It includes the process of ranking highly in an app store’s search result.
The purpose of ASO is not only discovered your app by loyal users but also continue to install your app and use it on a regular basis. It’s all about conversation not about traffic. Without it, it’s going to be very hard for people to discover your app. In order to get the attention of your audience, follow these simple steps to implement ASO.
1) Choose the right title
The title of your app is more important than anything else. Target words in the title that you want to hit the most. You first need to identify the purpose of your app and its targeted audience. One more technique to choose an app name is using the two-part head, which would describe both objects of your app and it’s functionality.
2) Keyword research
Depending on the downloads and traffic of your app, you must adjust your keywords. Use only the most applicable and high search traffic keywords to place in your title. Repeating keyword won’t help your ranking. Google keyword planner is a great tool for keyword search.
3) App description
The description is the most important feature that attracts a user towards it. A well-written description allows a user to understand the exact services to expect and the specific uses it provides. Do not write long descriptions, list only the most relevant features and functionality. Your app description is such that it should be easily recognized by and found on a search engine.
4) App logo
Make sure that your app logo must be unique and it shows the main purpose of your app. The icon should be simple, memorable and beautifully designed. Icon with a border have more impact and it should have strong colors. Avoid text in app logo, it has to be understood only by itself.
App screenshots play an important role in the success of your app. Good looking screenshots will benefit you in on-page optimization. It’s better if your screenshots are localized, it connects your app faster to the visitors. It becomes easily understandable and readable by the user. As app store is separated geographically by country. The app store allows you to change the meta-data within your app.
6) Reviews and ratings
Reviews and ratings affect your app installation and searching. Whenever users visit your app page, they first check previous user’s experience and ratings. The more reviews and ratings you have for your app, the better chance you have to get searched and download. Highlight only positive reviews and reply to negative ones immediately.
Choosing the right category for your app based on the level of competition will influence your app ranking. The category use choose gives the user a better sense of what your app does.